I got my VP of Product job because of LinkedIn.
Don't let anyone tell you it isn't important.
All the best jobs? Like VP jobs?
They don't come from applying. They come from the company reaching out to YOU.
LinkedIn is how they find you.
Here are the 7 things to do to get jobs to come to you:
1. Upgrade Your Profile Picture
Use Nano Banana to create a professional profile picture for free! You have no excuse to make this pop.
2. Write a Headline That is Your Candidate-Market Fit
Don't just use a catch-all positioning and be boring:
a. Highlight where you are a unicorn
b. Call out all your big brands and experiences
More detail:
3. Optimize your About Section
You want to have all of the following:
• Strong hook
• Proof in your experiences
• The skills you're great at
• Your call to action
4. Use Your Featured Section!
Most profiles don't even use this. Why?!
It's the third highest section!
Use it to flip your weaknesses.
Details:
5. Rewrite Your Experience Bullets
Don't have generic bullets, get deep and detailed.
This is the number one driver to increase profile views.
It's how recruiters find you!
Here's how:
6. Get Strategic Recommendations
Yes, people still care about this feature! If they see recommendations, they're also less likely to do back channels without asking you.
So it's insurance and helps you get more interviews.
Get 2 recommendations from each of your last 3 roles.
7. Post (Seriously)
Let's be honest: this is risky.
And you'll have to cross the valley of cringe.
But weekly posting is a proven technique to boost profile views and inbound DMs.
How to do it right:
📌 Want my full LI optimization guide? Comment 'LinkedIn' + DM me for the guide.
P.S. I'm coaching a small group of 30 elite PMs to dream jobs Nov-Jan. Want in?
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